A modified rebuy is a buying situation in which a company reorders products from an approved vendor but wants to alter some elements: features, design, packaging, quantity, or delivery times. This change reflects the changes in the client's requirements or supplier's offering.

What's an example of a modified rebuy?

There is also a third buying situation called a modified rebuy. This is a situation where the purchaser makes some changes in the order, and it could require some additional analysis or research. For example, the Charter Fishing Company is now offering crabs to area restaurants.

What is the difference between a new buy rebuy and modified buy?

New buys are the most time consuming for both the purchasing firm and the firms selling to them. ... That purchase situation is a new buy for those involved. A modified rebuy. occurs when a company wants to buy the same type of product it has in the past but make some modifications to it.