According to The Drum, who awarded Colgate Lasagna top honors as a failed product, the toothpaste company has redacted all mentions of Colgate Kitchen Entrees from its company history.

Did Colgate really make lasagna?

Take, for instance, "Colgate Beef Lasagne." Yup, that Colgate. The toothpaste brand. In the '80s, they launched a beef lasagna frozen TV dinner. ... West, and for reasons we simply cannot fathom, Colgate didn't want the product featured in the Museum of Failures.

Why did Colgate frozen dinners fail?

Customers were confused with the brand image. They weren't sure what to think, and thus, the product wasn't on the frozen food shelf for very long. ... It backfired because customers associated the brand so strongly with toothpaste. Colgate has hopefully learned its lesson and stuck to oral hygiene products.