What Is A Misleading Statistic? Misleading statistics are simply the misusage - purposeful or not - of a numerical data. The results provide a misleading information to the receiver, who then believes something wrong if he or she does not notice the error or the does not have the full data picture.
How do you know if statistics are misleading?
What is a Misleading Statistic?
- Collecting: Using small sample sizes that project big numbers but have little statistical significance.
- Organizing: Omitting findings that contradict the point the researcher is trying to prove.
- Presenting: Manipulating visual/numerical data to influence perception.
What are examples of misleading statistics?
In 2007, toothpaste company Colgate ran an ad stating that 80% of dentists recommend their product. Based on the promotion, many shoppers assumed Colgate was the best choice for their dental health. But this wasn't necessarily true. In reality, this is a famous example of misleading statistics.
